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Let's be balanced! October 6, 2012
I was reminded of this over a few weeks in 2004 when I was chasing publicity for the Australian Council Against Health Fraud's conference. It was promoted to journalists associated with major news outlets, many of them having titles which suggested that they had some responsibility for health information appearing in their publication or on their radio or television station or network. Several commented that the conference was not really balanced and that I should have representatives of the quackery industry there to present their views. One even suggested two suitable people – one was an anti-vaccination doctor and the other runs a department of alternative medicine at a real university and teaches homeopathy as if it is a science. I was also told by someone that nobody uses the term "alternative medicine" any more – it is "complementary" or "integrative". Much of this nonsense can be put down to the combination of postmodernism and political correctness which is rotting the intellectual values of university humanities departments these days, the departments which contain the schools of journalism. Every point of view has equal value and it is impolite to challenge anyone, so every media outlet seems to want to outdo the others in fairness and presenting both sides. This is ridiculous. News is news and truth is truth. The strange thing is that this false sense of fairness only seems to extend to scientific matters (and perhaps history, where Holocaust deniers are treated with cautious politeness). If I was running a seminar on financial planning or the legal aspects of property development nobody would expect me to give any time or space to timeshare slammers or peddlers of gambling schemes, but try to teach children about evolution or their parents about the superiority of medicine over witchcraft and there are cries everywhere about unfairness. Tragic. Then there is the really scary stuff. Several of the "journalists" criticised me for rejecting homeopathy and being close-minded about it. Remember that these people write supposedly factual, researched stories for reputable media outlets. Be afraid. |
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